Orange organises each year information and awareness programs in favour of the environment, called "April in green", in the extension of the "Green Gesture" campaigns launched in 2006.
Intended to highlight the Group's environmental steps, these activities group together several events aiming at encouraging the collaborators to adopt ecologically responsible behaviours at the Orange sites in France. In 2008, a cardboard tree displaying "the ten small green actions which change everything" was installed at all our sites of more than 150 employees, and a challenge calling upon the services of all our employees allowed us to gather 1,309 innovative ideas in favour of the environment. In 2009, a collection campaign of old mobile phones with the aim of their recycling was a great success, with more than 19,000 portable telephones recovered, and 300 sites were consequently equipped with mobile phone collectors.
an initiative which makes role models
Encouraged by the success of these campaigns, certain entities of the Group decided in turn to carry out the operation, and were able to count on the assistance and support of Orange France. "Green movement" campaigns were thus organised in Spain, Slovakia, Romania, Switzerland, Jordan, Egypt, the Ivory Coast, and by Orange Business Services.