One year after its launch, "plazza", the in-house Orange social network, already has 30,000 members and is being rolled out internationally
Paris, December 15, 2011
One year ago Orange launched "plazza", its corporate social network, as part of its social contract. The network, which was only accessible to employees at Orange in France and the 38 countries where Orange Business Services is present, is now entering a new phase of international development with the creation of local governance in the Spanish, Polish and Romanian subsidiaries.
Plazza, which will now be available to 75 % of the 170,000 Orange employees around the world, is "the employees’ link." It encourages communication between Group employees as part of the first phase of ‘Conquests 2015’ – placing men and women at the heart of the company.
everyday use that encourages social bonding and contributes to the performance of the business
Today, with more than 70,000 visitors, 30,000 members, between 20,000 and 60,000 pages viewed every day and 1,200 communities, 30 % of which are personal and 70 % professional, "plazza" is truly in keeping with the spirit of the company. The average age of the members is 42 and all functions in the Group are represented, with customer relations at the top of the list.
"plazza", which is strictly voluntary and not subject to managerial approval, encourages informal communications. Employees use a profile which they are free to enhance to create or join professional or personal communities.
Many beneficial uses have come to light through the professional communities. They help with networking and cross-functional contacts, guarantee that information remains confidential, speed up the dissemination of best practice and stimulate group creativity beyond organizational and geographic borders. Recent examples include the "IT system functions" community, or "Trainers’ Avenue", which brings together professionals from all sorts of backgrounds who wish to discuss innovative approaches to training, such as ‘Social Learning’.
Apart from the purely professional aspect, "plazza" also contributes to the Group’s social cohesion through its communities in the fields of culture, sport or charitable work…. For example, "Book Fans" enables reading enthusiasts to discuss their latest favourites, "teatro à la carta" brings together theatre fans to discuss plans for putting on plays and "running for blood" is to promote donating blood at the 2012 Paris Half Marathon. These communities strengthen the feeling of belonging to an international Group.
a social network built with employees and inspired by best practice
Built together with its members with a web 2.0 approach, "plazza" is constantly evolving on the basis of their feedback. The interface is now available in four languages: English, French, Spanish and Polish. By the end of 2012 it will include a dialogue tool and video sharing, and will also be available on mobile phone.
At Orange we distinguish between the shared systems that can be considered compulsory (functional guides...) and number some 6,000 shared sites with 60,000 users, and the "plazza" social network, which is based on freewill and trust.
in order to share best practice, Orange has founded the Company Social Networks Observatory
The Observatory brings together more than sixty major groups and institutions. The members of the Observatory work together on an undertaking that is neither commercial (promotion of a service) nor technical (promotion of a solution). This precondition, which is needed to establish a climate of trust, propitious to the free exchange of information, has helped to create a number of forums to discuss key issues such as "community management in companies", "diversity and social networks" and "2.0 mentoring".
press contact
Olivier Emberger: olivier.emberger@orange.com - +33 (0)1 44 44 93 93
Plazza, which will now be available to 75 % of the 170,000 Orange employees around the world, is "the employees’ link." It encourages communication between Group employees as part of the first phase of ‘Conquests 2015’ – placing men and women at the heart of the company.
everyday use that encourages social bonding and contributes to the performance of the business
Today, with more than 70,000 visitors, 30,000 members, between 20,000 and 60,000 pages viewed every day and 1,200 communities, 30 % of which are personal and 70 % professional, "plazza" is truly in keeping with the spirit of the company. The average age of the members is 42 and all functions in the Group are represented, with customer relations at the top of the list.
"plazza", which is strictly voluntary and not subject to managerial approval, encourages informal communications. Employees use a profile which they are free to enhance to create or join professional or personal communities.
Many beneficial uses have come to light through the professional communities. They help with networking and cross-functional contacts, guarantee that information remains confidential, speed up the dissemination of best practice and stimulate group creativity beyond organizational and geographic borders. Recent examples include the "IT system functions" community, or "Trainers’ Avenue", which brings together professionals from all sorts of backgrounds who wish to discuss innovative approaches to training, such as ‘Social Learning’.
Apart from the purely professional aspect, "plazza" also contributes to the Group’s social cohesion through its communities in the fields of culture, sport or charitable work…. For example, "Book Fans" enables reading enthusiasts to discuss their latest favourites, "teatro à la carta" brings together theatre fans to discuss plans for putting on plays and "running for blood" is to promote donating blood at the 2012 Paris Half Marathon. These communities strengthen the feeling of belonging to an international Group.
a social network built with employees and inspired by best practice
Built together with its members with a web 2.0 approach, "plazza" is constantly evolving on the basis of their feedback. The interface is now available in four languages: English, French, Spanish and Polish. By the end of 2012 it will include a dialogue tool and video sharing, and will also be available on mobile phone.
At Orange we distinguish between the shared systems that can be considered compulsory (functional guides...) and number some 6,000 shared sites with 60,000 users, and the "plazza" social network, which is based on freewill and trust.
in order to share best practice, Orange has founded the Company Social Networks Observatory
The Observatory brings together more than sixty major groups and institutions. The members of the Observatory work together on an undertaking that is neither commercial (promotion of a service) nor technical (promotion of a solution). This precondition, which is needed to establish a climate of trust, propitious to the free exchange of information, has helped to create a number of forums to discuss key issues such as "community management in companies", "diversity and social networks" and "2.0 mentoring".
press contact
Olivier Emberger: olivier.emberger@orange.com - +33 (0)1 44 44 93 93
A propos d'Orange
France Télécom-Orange est l’un des principaux opérateurs de télécommunications dans le monde, avec 171 000 salariés au 31 mars 2012, dont 105 000 en France, et un chiffre d’affaires de 10,9 milliards d’euros sur les trois premiers mois de 2012. Présent dans 33 pays, le Groupe servait 225 millions de clients au 31 mars 2012, dont 181 millions de clients Orange, la marque unique du Groupe pour l’internet, la télévision et le mobile dans la majorité des pays où le Groupe est présent. Au 31 mars 2012, le Groupe comptait 166 millions de clients du mobile et 15 millions de clients ADSL et fibre dans le monde. Orange est l’un des principaux opérateurs européens du mobile et de l’accès internet ADSL et l’un des leaders mondiaux des services de télécommunications aux entreprises multinationales, sous la marque Orange Business Services.
Avec son projet d’entreprise « conquêtes 2015 », Orange s’adresse simultanément à ses salariés, à ses clients, à ses actionnaires et plus largement à la société dans laquelle l’entreprise évolue en s’engageant concrètement sur des plans d’actions. Ceux-ci concernent les salariés du Groupe grâce à une nouvelle vision des Ressources Humaines ; les réseaux, avec le déploiement des infrastructures du futur sur lesquelles le Groupe bâtira sa croissance ; les clients, avec l’ambition de leur offrir la meilleure expérience parmi les opérateurs grâce, notamment, à l’amélioration de la qualité de service ; et l’accélération du développement international.
France Télécom (NYSE:FTE) est cotée sur Euronext Paris (compartiment A) et sur le New York Stock Exchange.
Pour plus d’informations (sur le web et votre mobile) : www.orange.com, www.orange-business.com, www.orange-innovation.tv ou pour nous suivre sur Twitter : @presseorange.
Orange et tout autre produit ou service d'Orange cités dans ce communiqué sont des marques déposées appartenant à Orange Brand Services Limited, Orange France ou France Télécom.
Avec son projet d’entreprise « conquêtes 2015 », Orange s’adresse simultanément à ses salariés, à ses clients, à ses actionnaires et plus largement à la société dans laquelle l’entreprise évolue en s’engageant concrètement sur des plans d’actions. Ceux-ci concernent les salariés du Groupe grâce à une nouvelle vision des Ressources Humaines ; les réseaux, avec le déploiement des infrastructures du futur sur lesquelles le Groupe bâtira sa croissance ; les clients, avec l’ambition de leur offrir la meilleure expérience parmi les opérateurs grâce, notamment, à l’amélioration de la qualité de service ; et l’accélération du développement international.
France Télécom (NYSE:FTE) est cotée sur Euronext Paris (compartiment A) et sur le New York Stock Exchange.
Pour plus d’informations (sur le web et votre mobile) : www.orange.com, www.orange-business.com, www.orange-innovation.tv ou pour nous suivre sur Twitter : @presseorange.
Orange et tout autre produit ou service d'Orange cités dans ce communiqué sont des marques déposées appartenant à Orange Brand Services Limited, Orange France ou France Télécom.
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© France Telecom - Orange 2012
