Orange signs an agreement with Google to enrich its “ma publicité locale” range with the Google AdWordsTM offering
Paris, December 07, 2011
There are over 3.4 million businesses with 0 to 50 employees in France, nearly 22% of which have a website (Source: INSEE 2010).
The Internet is now a vital tool for enhancing their sales growth. 68% of French consumers search online before making a purchase (Source: TNS Sofres 2010).
Orange, which is keenly aware of this fact, has entered into a partnership with Google to bring Google AdWords to France under the name of Regie Locale Google AdWords. This will enrich Orange’s range of local advertising offerings for micro-enterprises / SMEs by providing them with a comprehensive toolset for managing their Google AdWords campaigns.
Google AdWords gives advertisers visibility through commercial links displayed on the results pages of the Google search engine, and on the sites of its partner network (web and mobile).
With this offering, Orange will provide micro-enterprise and SME advertisers with a genuine turnkey service from €49.90 per month (excl. VAT) that will include the integral management of their AdWords campaigns (12-month commitment with the first month free). Professionals will benefit from the extensive know-how and knowledge of Orange experts: choice of key words, drafting of advertisements, definition of maximum cost-per-click, etc.
Professionals can effectively measure their return on investment using the monthly report on the performance of their campaign.
Offerings and services to suit the requirements of micro-enterprises and SMEs: the “ma publicite locale” range and express pro website.
In addition to the Google AdWords offering, “ma publicite locale” offers services for professionals to optimise their visibility on all media (web, mobile, tablet, voicemail) through two offerings:
- “mon profil pro”, professionals can create or enrich their entry in the 118 712 directory free of charge.
- “Visibilite +”, professionals can appear among the first five results when a search is made for their line of business in the area on all 118 712 media.
Launched in April 2011, the www.site-express-pro.fr website enables professionals to easily create a tailored website for their business. They are guided step-by-step through five stages enabling them to publish the first page of their site in just a few minutes (the commitment-free service comes free of charge for the first 12 months, and then costs €5.00 per month excl. VAT).
“With Google AdWords, Orange is reasserting its desire to be the favoured partner of professionals and support micro-enterprises and SMEs in their growth on the web,” emphasises Luc Bretones, Manager of the Business Market at Orange.
If you would like more information, details on offerings and pricing terms and conditions are available at www.mapublicitelocale.fr.
about the Regie Locale Google AdWords programme
The Regie Locale Google AdWords programme enables Google to establish strategic relations with businesses selected according to their ability to promote the effectiveness of Google AdWords among local advertisers. Local advertisers who choose to use Regie Locale Google AdWords receive a professional and comprehensive management service for their AdWords campaigns from the moment their account is activated, and for as long as they continue to use the service. Google increases the value of the knowledge that local authorities have about their communities and shares a joint commitment to provide targeted and measurable publicity solutions to local advertisers.
Google and AdWords are trademarks of Google Inc.
press contacts:
Heloise Rothenbühler: heloise.rothenbuhler@orange.com +33 (0)1 44 44 93 93
Charlotte Robic: charlotte.robic@orange.com +33 (0)1 55 22 10 01
The Internet is now a vital tool for enhancing their sales growth. 68% of French consumers search online before making a purchase (Source: TNS Sofres 2010).
Orange, which is keenly aware of this fact, has entered into a partnership with Google to bring Google AdWords to France under the name of Regie Locale Google AdWords. This will enrich Orange’s range of local advertising offerings for micro-enterprises / SMEs by providing them with a comprehensive toolset for managing their Google AdWords campaigns.
Google AdWords gives advertisers visibility through commercial links displayed on the results pages of the Google search engine, and on the sites of its partner network (web and mobile).
With this offering, Orange will provide micro-enterprise and SME advertisers with a genuine turnkey service from €49.90 per month (excl. VAT) that will include the integral management of their AdWords campaigns (12-month commitment with the first month free). Professionals will benefit from the extensive know-how and knowledge of Orange experts: choice of key words, drafting of advertisements, definition of maximum cost-per-click, etc.
Professionals can effectively measure their return on investment using the monthly report on the performance of their campaign.
Offerings and services to suit the requirements of micro-enterprises and SMEs: the “ma publicite locale” range and express pro website.
In addition to the Google AdWords offering, “ma publicite locale” offers services for professionals to optimise their visibility on all media (web, mobile, tablet, voicemail) through two offerings:
- “mon profil pro”, professionals can create or enrich their entry in the 118 712 directory free of charge.
- “Visibilite +”, professionals can appear among the first five results when a search is made for their line of business in the area on all 118 712 media.
Launched in April 2011, the www.site-express-pro.fr website enables professionals to easily create a tailored website for their business. They are guided step-by-step through five stages enabling them to publish the first page of their site in just a few minutes (the commitment-free service comes free of charge for the first 12 months, and then costs €5.00 per month excl. VAT).
“With Google AdWords, Orange is reasserting its desire to be the favoured partner of professionals and support micro-enterprises and SMEs in their growth on the web,” emphasises Luc Bretones, Manager of the Business Market at Orange.
If you would like more information, details on offerings and pricing terms and conditions are available at www.mapublicitelocale.fr.
about the Regie Locale Google AdWords programme
The Regie Locale Google AdWords programme enables Google to establish strategic relations with businesses selected according to their ability to promote the effectiveness of Google AdWords among local advertisers. Local advertisers who choose to use Regie Locale Google AdWords receive a professional and comprehensive management service for their AdWords campaigns from the moment their account is activated, and for as long as they continue to use the service. Google increases the value of the knowledge that local authorities have about their communities and shares a joint commitment to provide targeted and measurable publicity solutions to local advertisers.
Google and AdWords are trademarks of Google Inc.
press contacts:
Heloise Rothenbühler: heloise.rothenbuhler@orange.com +33 (0)1 44 44 93 93
Charlotte Robic: charlotte.robic@orange.com +33 (0)1 55 22 10 01
About Orange
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
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