starMedia launches Dailymotion content across its redesigned portals for its Hispanic communities
Paris, November 29, 2011
• Hispanic communities across starMedia’s footprint will have immediate access to Dailymotion’s popular and highly localised video sharing content direct from their starMedia portals
• starMedia’s new and redesigned channels provide improved services and a range of interactive and social media features
• Advertisers in Latin America will benefit from the most creative and engaging advertising formats through starMedia and Dailymotion
starMedia today announced that it has partnered with Dailymotion to incorporate its highly-prized video sharing platform and content into starMedia’s newly redesigned portal, www.starmedia.com. Dailymotion’s video sharing platform comprises 21 million videos in its catalogue and reaches 114 million unique visitors each month worldwide, with 520,000 videos uploaded monthly.
All starMedia users will be able to access Dailymotion content directly from any of starMedia’s media channels. starMedia will also be enriching Dailymotion’s service by providing bespoke content blocks to add to Dailymotion’s library of rich and entertaining content.
Commenting on the incorporation of Dailymotion content into its portal redesign, Josep Solé, Director of the starMedia portal, said “Dailymotion is one of the world’s most visited sites today and by putting their video sharing platform at the heart of our redesigned portal, we can continue to deliver the most innovative and up-to-date content for our Hispanic communities. Integrating the Dailymotion content directly into our portals provides our communities with fast and easy access to the content they love. ”
Luc Dumont, VP International Development, Dailymotion, also said, “The partnership with starMedia further validates our global approach, the quality of the content we distribute as well as our ability to scale on highly trafficked portals. Pushing the Dailymotion player in front of StarMedia’s 26 million monthly unique visitors will help us move from our current number of 180 million users watching the Dailymotion player per month to yet another very exciting milestone.”
In July this year, starMedia embarked on its most ambitious redesign, revamping all its media web channels with a new, fresh and simplified look and feel. In addition to Dailymotion content, starMedia is extending this area with the addition of new channels dedicated to technology and automotive. Additionally, well known ‘classic’ starMedia services like LatinChat, LatinGames, LatinCards or LatinMail have been updated along with popular student channel Rincon del Vago. Future plans also include developing the portal for mobile and tablet platforms or increasing the English content available, providing a more personal and mobile experience so customers can access these channels wherever and whenever they choose.
This partnership between starMedia and Dailymotion also provides a deeply compelling offer to advertisers all across Latin America. Dailymotion’s categorisation of content offers brands an unrivalled and qualified inventory of scale. It can be used by advertisers to target the video sharing market locally by differentiating between premium and user-generated content. Dailymotion’s catalogue of aggregated content is built around the concept of location – it has secured extensive rights to local premium content via partnerships with the major official providers across Latin America. These include Globovisión, a 24-hour television news network in Venezuela, live content from guatevision, more than 2,000 videos from perucom as well as TV3 in Spain.
starMedia’s new design and lay-out was created to improve and enrich the user experience and, at the same time, help advertisers be more relevant with their brand campaigns based on new interactive elements allowing them to better engage with 26 million monthly users.
Giuliano Stiglitz, CEO, Orange Advertising Network Americas, commented, "starMedia’s partnership with Dailymotion will enable advertisers to target their consumers more effectively and more directly than traditional broadcast channels. With Dailymotion’s content making starMedia an even more attractive destination for our Hispanic communities, we can provide advertisers with sites where they can deliver ground-breaking, innovative and interactive campaigns."
press contacts
Manuel Mazzanti : 1.786.497.6605 - manuel.mazzanti@oanamericas.com
Vanessa Clarke : +44 7891056593 - vanessa.clarke@orange.com
• starMedia’s new and redesigned channels provide improved services and a range of interactive and social media features
• Advertisers in Latin America will benefit from the most creative and engaging advertising formats through starMedia and Dailymotion
starMedia today announced that it has partnered with Dailymotion to incorporate its highly-prized video sharing platform and content into starMedia’s newly redesigned portal, www.starmedia.com. Dailymotion’s video sharing platform comprises 21 million videos in its catalogue and reaches 114 million unique visitors each month worldwide, with 520,000 videos uploaded monthly.
All starMedia users will be able to access Dailymotion content directly from any of starMedia’s media channels. starMedia will also be enriching Dailymotion’s service by providing bespoke content blocks to add to Dailymotion’s library of rich and entertaining content.
Commenting on the incorporation of Dailymotion content into its portal redesign, Josep Solé, Director of the starMedia portal, said “Dailymotion is one of the world’s most visited sites today and by putting their video sharing platform at the heart of our redesigned portal, we can continue to deliver the most innovative and up-to-date content for our Hispanic communities. Integrating the Dailymotion content directly into our portals provides our communities with fast and easy access to the content they love. ”
Luc Dumont, VP International Development, Dailymotion, also said, “The partnership with starMedia further validates our global approach, the quality of the content we distribute as well as our ability to scale on highly trafficked portals. Pushing the Dailymotion player in front of StarMedia’s 26 million monthly unique visitors will help us move from our current number of 180 million users watching the Dailymotion player per month to yet another very exciting milestone.”
In July this year, starMedia embarked on its most ambitious redesign, revamping all its media web channels with a new, fresh and simplified look and feel. In addition to Dailymotion content, starMedia is extending this area with the addition of new channels dedicated to technology and automotive. Additionally, well known ‘classic’ starMedia services like LatinChat, LatinGames, LatinCards or LatinMail have been updated along with popular student channel Rincon del Vago. Future plans also include developing the portal for mobile and tablet platforms or increasing the English content available, providing a more personal and mobile experience so customers can access these channels wherever and whenever they choose.
This partnership between starMedia and Dailymotion also provides a deeply compelling offer to advertisers all across Latin America. Dailymotion’s categorisation of content offers brands an unrivalled and qualified inventory of scale. It can be used by advertisers to target the video sharing market locally by differentiating between premium and user-generated content. Dailymotion’s catalogue of aggregated content is built around the concept of location – it has secured extensive rights to local premium content via partnerships with the major official providers across Latin America. These include Globovisión, a 24-hour television news network in Venezuela, live content from guatevision, more than 2,000 videos from perucom as well as TV3 in Spain.
starMedia’s new design and lay-out was created to improve and enrich the user experience and, at the same time, help advertisers be more relevant with their brand campaigns based on new interactive elements allowing them to better engage with 26 million monthly users.
Giuliano Stiglitz, CEO, Orange Advertising Network Americas, commented, "starMedia’s partnership with Dailymotion will enable advertisers to target their consumers more effectively and more directly than traditional broadcast channels. With Dailymotion’s content making starMedia an even more attractive destination for our Hispanic communities, we can provide advertisers with sites where they can deliver ground-breaking, innovative and interactive campaigns."
press contacts
Manuel Mazzanti : 1.786.497.6605 - manuel.mazzanti@oanamericas.com
Vanessa Clarke : +44 7891056593 - vanessa.clarke@orange.com
About Orange
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
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