Christmas like you have never seen it before, with Orange!
Paris, November 24, 2011
connect to new generation TV
new generation TV from Orange is:
a world on demand with 150 inclusive films unlimited in the Livebox star offer and
major full-length features on video on demand 4 months after their cinema release
a multi-screen experience so you can enjoy TV programmes on other home screens… and on tablets!
a new, more intuitive TV interface featuring customisable functionalities and new content services, like Deezer and Dailymotion on TV
introductory guide to the service and discovery of new Orange TV possibilities with installation
With its promise of enhanced television, Orange is responding to the pronounced development of TV consumption of the last few years with the emergence of non-linear, customisable, enhanced, flexible and increasingly community-focused TV consumption… “a recent study has shown that almost 70% of households consume TV media either on a different screen to the traditional television set, or in a delinearised manner... Thanks to the Orange’s powerful networks and our active partnership strategy, we are now able to adapt to these new habits and offer the best TV content to our customers” explains Alice Holzman, Head of Consumer Marketing, Orange France.
the abundance of on-demand programmes
Orange TV customers have access to more than 16,000 programmes on demand whenever they wish:
a home video library offering up to 7,000 videos including a vast amount of recent releases.
an on-demand television service which offers the possibility of watching programmes from 33 channels again and again.
For Livebox Star customers, there’s a catalogue of 150 films included each month, with no limits, and an 80Gb hard drive, available upon request.
Orange TV is no longer only on the television, it’s on other household screens too!
Orange, a pioneer in the development of TV and VoD on high speed fixed [ADSL and fibre optic] and mobile networks in Europe, is making the most of its infrastructures, knowhow and partnerships to offer a rich, diversified content offer, available anytime, at home and everywhere else.
Orange is offering its customers a triple play multi-screen experience where they can enjoy their programmes on other screens in the home which are connected to the Livebox: PC, smartphones and tablets .
Orange TV customers will be able to enjoy:
a selection of inclusive channels: TF1, France Télévisions, Disney Channel, TMC…
Extra and Sport package channels with the arrival on 2 January 2012 of TF1 group channels LCI, Eurosport and Eurosport 2…
the Orange cinema series package
the best of VOD, available on Android tablet and smartphone from early 2012
the possibility of watching programmes that have already been broadcast again and again, with TV on demand on smartphone, and on Tablet from early 2012.
a new enhanced TV interface
A more intuitive graphic interface: fluid, simplified browsing through the entire menu without leaving the programme you are watching, with an integrated direct home screen allowing you to see the evening’s TV listings and what’s new on your favourite channels
Personalised content suggestions based on your likes and viewing habits
Programme alert services and favourites to help you programme your evening’s television viewing
Deezer and Dailymotion on the TV, to tune into Deezer radio stations and its 13 million tracks and playlists , and soon, the best internet videos from the TV with Dailymotion. These services can be accessed under web in the side-menu.
a communications campaign incorporating digital technologies… as never been seen before
To celebrate the festive season, Orange has developed a modern, digital, 360° Christmas fairytale surrounding the magic of its latest innovations, with the new TV generation in mind.
Launched on 24 November, this extremely powerful media tool will reach 95% of over-15s, on average more than 20 times.
The “Christmas as never been seen before" advertising campaign will begin on TV with a 40” short film, and will then be followed up with radio, print and digital formats. The film invites viewers to log on to Orange.fr to find out more about this fabulous Orange Christmas
in addition to the Orange TV experience, in this Christmas campaign, consumers will discover:
The new Open offer with its 4 additional mobile packages at incredible Christmas prices
The latest Samsung, HTC and BlackBerry Smartphones and the Galaxy tab 10.1 tablet
Fibre with Open, to take advantage of all that Open has to offer and a speed of up to 100 Mb.
(1)Programmes on demand can be accessed via TV on demand & Video on demand services (pay-per-view programmes from €0.49/programme) and via subscription to Orange TV fee-paying options and packages
(2)Livebox Wi-Fi access via the Orange TV application available free of charge for compatible Android smartphones on the Android Market and preinstalled on the Samsung Galaxy Tab 10.1 Wi-Fii tablet; and for compatible iPhones, iPads and iPod Touch on the Appstore. Access on PC on Windows XP, service Pack 2 minimum, Vista and Windows 7
(4) On condition of being subscribed to the Deezer Music or Deezer Premium Music option (with its internet access offer). See conditions and rates on orange.fr
press contacts
Manon Buselli – +33 (0) 1 55 22 36 84 – manon.buselli@orange.com
Khadija Komara – +33 (0) 1 44 44 93 93 – khadija.komara@orange.com
new generation TV from Orange is:
a world on demand with 150 inclusive films unlimited in the Livebox star offer andmajor full-length features on video on demand 4 months after their cinema release
a multi-screen experience so you can enjoy TV programmes on other home screens… and on tablets!a new, more intuitive TV interface featuring customisable functionalities and new content services, like Deezer and Dailymotion on TVintroductory guide to the service and discovery of new Orange TV possibilities with installationWith its promise of enhanced television, Orange is responding to the pronounced development of TV consumption of the last few years with the emergence of non-linear, customisable, enhanced, flexible and increasingly community-focused TV consumption… “a recent study has shown that almost 70% of households consume TV media either on a different screen to the traditional television set, or in a delinearised manner... Thanks to the Orange’s powerful networks and our active partnership strategy, we are now able to adapt to these new habits and offer the best TV content to our customers” explains Alice Holzman, Head of Consumer Marketing, Orange France.
the abundance of on-demand programmes
Orange TV customers have access to more than 16,000 programmes on demand whenever they wish:
a home video library offering up to 7,000 videos including a vast amount of recent releases.an on-demand television service which offers the possibility of watching programmes from 33 channels again and again.For Livebox Star customers, there’s a catalogue of 150 films included each month, with no limits, and an 80Gb hard drive, available upon request.
Orange TV is no longer only on the television, it’s on other household screens too!
Orange, a pioneer in the development of TV and VoD on high speed fixed [ADSL and fibre optic] and mobile networks in Europe, is making the most of its infrastructures, knowhow and partnerships to offer a rich, diversified content offer, available anytime, at home and everywhere else.
Orange is offering its customers a triple play multi-screen experience where they can enjoy their programmes on other screens in the home which are connected to the Livebox: PC, smartphones and tablets .
Orange TV customers will be able to enjoy:
a selection of inclusive channels: TF1, France Télévisions, Disney Channel, TMC…Extra and Sport package channels with the arrival on 2 January 2012 of TF1 group channels LCI, Eurosport and Eurosport 2…the Orange cinema series packagethe best of VOD, available on Android tablet and smartphone from early 2012the possibility of watching programmes that have already been broadcast again and again, with TV on demand on smartphone, and on Tablet from early 2012.a new enhanced TV interface
A more intuitive graphic interface: fluid, simplified browsing through the entire menu without leaving the programme you are watching, with an integrated direct home screen allowing you to see the evening’s TV listings and what’s new on your favourite channels
Personalised content suggestions based on your likes and viewing habits Programme alert services and favourites to help you programme your evening’s television viewingDeezer and Dailymotion on the TV, to tune into Deezer radio stations and its 13 million tracks and playlists , and soon, the best internet videos from the TV with Dailymotion. These services can be accessed under web in the side-menu.a communications campaign incorporating digital technologies… as never been seen before
To celebrate the festive season, Orange has developed a modern, digital, 360° Christmas fairytale surrounding the magic of its latest innovations, with the new TV generation in mind.
Launched on 24 November, this extremely powerful media tool will reach 95% of over-15s, on average more than 20 times.
The “Christmas as never been seen before" advertising campaign will begin on TV with a 40” short film, and will then be followed up with radio, print and digital formats. The film invites viewers to log on to Orange.fr to find out more about this fabulous Orange Christmas
in addition to the Orange TV experience, in this Christmas campaign, consumers will discover:
The new Open offer with its 4 additional mobile packages at incredible Christmas pricesThe latest Samsung, HTC and BlackBerry Smartphones and the Galaxy tab 10.1 tabletFibre with Open, to take advantage of all that Open has to offer and a speed of up to 100 Mb. (1)Programmes on demand can be accessed via TV on demand & Video on demand services (pay-per-view programmes from €0.49/programme) and via subscription to Orange TV fee-paying options and packages
(2)Livebox Wi-Fi access via the Orange TV application available free of charge for compatible Android smartphones on the Android Market and preinstalled on the Samsung Galaxy Tab 10.1 Wi-Fii tablet; and for compatible iPhones, iPads and iPod Touch on the Appstore. Access on PC on Windows XP, service Pack 2 minimum, Vista and Windows 7
(4) On condition of being subscribed to the Deezer Music or Deezer Premium Music option (with its internet access offer). See conditions and rates on orange.fr
press contacts
Manon Buselli – +33 (0) 1 55 22 36 84 – manon.buselli@orange.com
Khadija Komara – +33 (0) 1 44 44 93 93 – khadija.komara@orange.com
About Orange
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
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© France Telecom - Orange 2012
