Homepage rethought in line with visitor profiles
Each to their own page
To facilitate access to the content and services available on its internet portal, Orange is offering its visitors a new homepage tailored to their profiles. Whether they are internet and/or mobile customers, or web users who are not with Orange, each person is now able to benefit from a page that is tailored to their uses.

       

                                           
new look and feel for an optimized experience
Thanks to a simplified organization of the homepage, visitors are able to identify the various sections more easily and rapidly access the information they are looking for. For instance, Orange customers a have a one-click access to their customer area (assistance, monitoring usage, monitoring billing, messaging) and the corresponding commercial information. Visitors who are not customers will first access the promotional offers enabling them to discover the diversity and quality of the products and services offered by Orange.
Another feature: the menu presents the sections in alphabetical order.


Orange.fr, leading information portal
With 20 million* visitors each month, orange.fr is the leading information web portal in France, with:
  Numerous sections: news, the Wikipedia encyclopedia, women, sport, eco-finance, entertainment, music, cinema, cars, travel, weather, etc.
  Exclusives on a range of content: music, sport, cinema, games, TV, etc.
  Access to the store: commercial news and exclusive promotional offers
Customer area: viewing bills, loyalty points, etc.
Search engine
For further information, a demonstration  is available on: www.orange-innovation.tv/portail-orange


* Médiamétrie//Netratings-April 2010