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Orange and TF1 sign partnership agreement for multi-screen distribution of TF1 content and services

Paris and Boulogne Billancourt, May 03, 2010
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The First French TV channel and the leading telecommunications operator today announce a partnership agreement to offer Orange’s IPTV subscribers access to MyTF1 portal as well as TF1’s entertainment offering on internet and mobiles


MyTF1, TF1's IPTV portal coming soon on Orange TV…
From June 7, 2010, the 2.9 million Orange TV subscribers (ADSL and Satellite) will be able to enjoy on-demand access to the outstanding world of TF1 programs. While continuing to enjoy live content, they will be able to find:
   more than 65 hours of TF1 programs to be watched again free of charge each week with catch-up TV
   the channel's latest events in video format
   the lastest news reports and wires
   sports results
   a range of interactive TV functionnalities 
For the occasion, MyTF1 will create a special offering around the FIFA 2010 World Cup

This content will be accessible directly from the TF1 Channel by simply pressing the OK button on the remote control, as well as from Orange's catch-up TV service.

… on the internet and on mobiles
In addition, Orange customers will find a TF1 entertainment offering on internet and mobiles. A range of dedicated reality TV content, will be available as well as a catch-up TV service making it possible to watch and rewatch a selection of TF1 programs free of charge for seven days after they have been broadcast on the channel.

For Jean-François Mulliez, VP new media in charge of IPTV: "Looking beyond catch-up TV, we believe in the concept of enhanced TV. With MyTF1, many short features (bonuses, summaries, exclusive interviews, etc.) and soon interactive services are available alongside catch-up TV, which is also editorialized with a view to improving the service and making it even easier to use".

Olivier Abecassis, eTF1's deputy CEO, also confirms: "Already the market leader by some way on catch-up TV since the overhauling of TF1.fr with more than 70 million videos watched in catch-up each month, TF1 is boosting the online distribution of its content among a strong complementary audience".

As Guillaume Lacroix, VP content services for Orange, confirms: "we are delighted with this partnership with TF1, which will enable us to offer on-demand programs and services across all screens. By harnessing the intelligence of our networks to serve attractive content, we are creating a new television experience for our customers".

press contacts
TF1 new media
Gaëlle Bouvier - +33 1 41 41 32 91 - gbouvier@tf1.fr


Orange
Anne-Catherine Moreno - +33 1 44 44 93 93 - annecatherine.moreno@orange-ftgroup.com

 
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