From 1 July, Harry Potter and the Order of the Phoenix™ to be broadcast only on Orange cinéma séries
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Paris, June 29, 2009
Also premiering exclusive content from Harry Potter and the Half-Blood Prince™
To celebrate the broadcast of Harry Potter and the Order of the Phoenix™ only on Orange cinéma series, and the 15 July launch in cinemas of Harry Potter and the Half-Blood Prince™, Orange cinéma séries is offering from 1 July a sensational line up of programming available on TV, PC and mobile:
■ Orange ciné happy is the only channel in France showing the previous Harry Potter blockbuster Harry Potter and the Order of the Phoenix™, broadcast from 1 July at 8:40 p.m. and available on demand for 30 days
■ The first three films in the series: Harry Potter and the Philosopher’s Stone™, Harry Potter and the Chamber of Secrets™ and Harry Potter and the Prisoner of Azkaban™ are available on demand until the end of August
■ Orange cinéma séries offers an exclusive view into the world of the latest film Harry Potter and the Half-Blood Prince™ from 1 July: interviews of Daniel Radcliffe, Emma Watson, Rupert Grint, the director David Yates, clips from the film and behind-the-scenes footage will be shown on the Orange cinéma séries programs “Tu vois le genre”, “Tous au cinoche”, “Tour des salles”.
After its theatrical run, Orange cinema series subscribers will be the first able to see Harry Potter and the Half Blood Prince™ in autumn 2010 in France on their TV, PC or mobile.
In addition to the exclusive first-look at “Harry Potter and the Half-Blood Prince™” for broadcast, Orange will also feature promotional mobile and online content including:
■ A dedicated website on the cinema section of orange.fr offers Harry Potter and the Half-Blood Prince™ exclusive preview clips, interviews, photos and contests. The orangecinemaseries.fr dedicated website will focus on Orange channels special programming
■ Interviews & extracts are also available on Orange World mobile portal as well as live chat with some of the actors
■ Zap zone offers teenagers a special Harry Potter™ contest. Zap Zone community members will have the opportunity to exchange their loyalty points for Harry Potter™ branded goodies.
The Orange flagship stores have supported the Harry Potter and the Half-Blood Prince™ train tour between 9 and 21 June, in each of the 11 towns visit, including Paris Champs Elysées, Bordeaux and Nantes.
From June 18, all of the Orange stores have been promoting Orange cinéma séries Harry Potter™ special programming. The company has also launched a comprehensive direct marketing and advertising campaign.
To celebrate the broadcast of Harry Potter and the Order of the Phoenix™ only on Orange cinéma series, and the 15 July launch in cinemas of Harry Potter and the Half-Blood Prince™, Orange cinéma séries is offering from 1 July a sensational line up of programming available on TV, PC and mobile:
■ Orange ciné happy is the only channel in France showing the previous Harry Potter blockbuster Harry Potter and the Order of the Phoenix™, broadcast from 1 July at 8:40 p.m. and available on demand for 30 days
■ The first three films in the series: Harry Potter and the Philosopher’s Stone™, Harry Potter and the Chamber of Secrets™ and Harry Potter and the Prisoner of Azkaban™ are available on demand until the end of August
■ Orange cinéma séries offers an exclusive view into the world of the latest film Harry Potter and the Half-Blood Prince™ from 1 July: interviews of Daniel Radcliffe, Emma Watson, Rupert Grint, the director David Yates, clips from the film and behind-the-scenes footage will be shown on the Orange cinéma séries programs “Tu vois le genre”, “Tous au cinoche”, “Tour des salles”.
After its theatrical run, Orange cinema series subscribers will be the first able to see Harry Potter and the Half Blood Prince™ in autumn 2010 in France on their TV, PC or mobile.
In addition to the exclusive first-look at “Harry Potter and the Half-Blood Prince™” for broadcast, Orange will also feature promotional mobile and online content including:
■ A dedicated website on the cinema section of orange.fr offers Harry Potter and the Half-Blood Prince™ exclusive preview clips, interviews, photos and contests. The orangecinemaseries.fr dedicated website will focus on Orange channels special programming
■ Interviews & extracts are also available on Orange World mobile portal as well as live chat with some of the actors
■ Zap zone offers teenagers a special Harry Potter™ contest. Zap Zone community members will have the opportunity to exchange their loyalty points for Harry Potter™ branded goodies.
The Orange flagship stores have supported the Harry Potter and the Half-Blood Prince™ train tour between 9 and 21 June, in each of the 11 towns visit, including Paris Champs Elysées, Bordeaux and Nantes.
From June 18, all of the Orange stores have been promoting Orange cinéma séries Harry Potter™ special programming. The company has also launched a comprehensive direct marketing and advertising campaign.
press contacts
Khadija Komara - Anne-Catherine David 01 44 44 93 93
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