Appointment of Serge Laroye
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Paris, January 15, 2009
On December 1, 2008, Serge Laroye was named head of strategic planning and development
within Orange content management.
Laroye’s role involves implementing Group content strategic planning and deployment in countries where the Orange brand is present. He reports to Xavier Couture, Orange director of content.
Before joining Orange, Laroye had been assistant director of TF1 Digital since 2000. He had previously held several roles within the Bouygues group: assistant director to the president of TF1 from 1998 to 2000, general secretary of TV channel LCI from 1994 to 1998, head of accounts and finance from 1992 and internal auditing manager from 1986 to 1991.
Mr Laroye is 48 and has a degree and finance and strategy from Paris-Dauphine University.
Laroye’s role involves implementing Group content strategic planning and deployment in countries where the Orange brand is present. He reports to Xavier Couture, Orange director of content.
Before joining Orange, Laroye had been assistant director of TF1 Digital since 2000. He had previously held several roles within the Bouygues group: assistant director to the president of TF1 from 1998 to 2000, general secretary of TV channel LCI from 1994 to 1998, head of accounts and finance from 1992 and internal auditing manager from 1986 to 1991.
Mr Laroye is 48 and has a degree and finance and strategy from Paris-Dauphine University.
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