organisation serving the strategy
In 2006, a new structure was implemented to support the group's transformation. This is based on two principles: make the customer the central priority of each and increase the group's efficacy by using a matrix structure.
| a tight-knit and international organisation
| ||
| Operating
management
France United Kingdom Spain Poland Europe, Middle East and Caribbean Africa, Middle East and Asia Enterprise |
Business segments
personal communication services home communication services enterprise communication
services
content health audience and advertising | Group functions
company secretariat strategic marketing finance networks, operators and information systems human resources group transformation and purchasing communication and brand |
operating management
The group's operating activities are organised by geographic zones. These are composed either by country, by groups of countries, or worldwide for enterprise business customers. Their mission is to closely coordinate all customers’ activities and adapt the overall strategy to the requirements of the local markets.
business segments
The convergence of services accessible on fixed lines, mobiles and the Internet and the distribution of content on all platforms characterise the group's innovation and strategy. The personal communication services, home communication services and enterprise communication services are directing the group’s global strategy in terms of customer offers. Content and healthcare departments lead these new business territories.
Group functions
These are responsible for defining an overall strategy for the group and providing direction for each area (networks, operators and information systems, human resources, communication, etc.). In particular, they determine common rules of operation, combine the group's resources and expertise and centralise the strategic functions (finance, marketing, purchasing, etc.) Such an organisation promotes both synergy and cost reductions.
The group's operating activities are organised by geographic zones. These are composed either by country, by groups of countries, or worldwide for enterprise business customers. Their mission is to closely coordinate all customers’ activities and adapt the overall strategy to the requirements of the local markets.
business segments
The convergence of services accessible on fixed lines, mobiles and the Internet and the distribution of content on all platforms characterise the group's innovation and strategy. The personal communication services, home communication services and enterprise communication services are directing the group’s global strategy in terms of customer offers. Content and healthcare departments lead these new business territories.
Group functions
These are responsible for defining an overall strategy for the group and providing direction for each area (networks, operators and information systems, human resources, communication, etc.). In particular, they determine common rules of operation, combine the group's resources and expertise and centralise the strategic functions (finance, marketing, purchasing, etc.) Such an organisation promotes both synergy and cost reductions.
copyright France Telecom 2008