Orange launches mobile telecommunications services in Uganda
Orange has launched mobile telecommunications services in Uganda today entering a fast-paced and highly competitive business environment. The
launch of Orange's brand new GSM network will provide Ugandans across the country
with the quality of service and innovative offers that have become the hallmark
of Orange's reputation worldwide. With this launch, Uganda becomes the 15th African
country in Orange's international footprint and joins a worldwide community of
123 million Orange customers.
Increasing demand for mobile and internet services across Uganda has led to high expectations in the run-up to the launch of operations by Orange, which is already well-know for its refreshing, dynamic and straightforward appeal. With a rapidly growing population of around 30 million people and a mobile penetration rate of less than 27%, Uganda offers major prospects for growth.
The launch of operations by Orange Uganda Ltd. follows the acquisition by France Telecom of a 53% stake in the Ugandan mobile phone operator, Hits Telecom Uganda Ltd. In line with its international development strategy, the Group will provide the expertise and investment necessary to ensure the development of a superior network offering nation-wide coverage. In addition to its initial investments, the Group plans to invest up to €200 million over the next three years. The Orange network will be further expanded, not only in terms of coverage but also in terms of services and technologies. 3G broadband services will also be offered in the next few months, following the planned upgrade of the network to provide 3G coverage.
For its launch, Orange has already positioned itself as a strong challenger on the market with a series of innovative and attractive offers. These include a unique national flat rate per second or per minute, an attractive range of international tariffs and an exclusive call-back service.
In parallel, a Foundation will be established to develop corporate philanthropy actions in the country, as has been the Orange Foundation policy for the last few years in countries where the Group operates. The Foundation's activities are focused on three areas: health-disability, education and culture.
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© France Telecom - Orange 2012
