BIC® phone launched in Spain
After the success of the BIC® phone in France, BIC and Orange are launching this product in Spain. The BIC® phone is a rechargeable mobile telephone, 100 % ready-to-use when purchased with a fully charged battery and the SIM card already inserted.
On sale in supermarkets and local stores (tobacconists, newsagents, petrol stations, stations and airports…) and on www.bicphone.com, the BIC® mobile phone focuses on the basic functions for a telephone: sending and receiving calls and SMS’s.
The Spanish BIC® phone provides the same features as its French cousin, with some minor adaptations specifically for the local market. It is on sale at the recommended price of 29 Euros. The offer includes 20 minutes of calls valid for 2 months from the time the mobile is activated.
The successful BIC® phone has achieved sales of over 110,000 units since it was first launched in France in August 2008 and enjoys wide public appeal, not least due to its functional simplicity and the 'no commitment' offer. Post-launch consumer research conducted by LH2 with a sample of 600 respondents showed that the BIC® phone really is the "must-have" phone for people who are looking for simplicity:
Orange and BIC® are pursuing their partnership on this original, high quality offer designed for a broad public. Orange brings its expertise in terms of telephony and quality of service. Simplicity and quality at the right price are values which have been embodied by BIC® for over 50 years.
find out more
bicphone websiteOrange Spain portal (in Spanish)
